World furniture looks at China, where does Chinese furniture look? "Longjiang" is the answer in many people's mind. On September 13, the 41st International Dragon furniture exhibition (hereinafter referred to as "Longjia Exhibition") and the 31st Asian International Furniture Materials Exhibition (hereinafter referred to as "Materials Exhibition") were officially opened in Longjiang Town, Shunde District, Foshan. With five pavilions, 820 exhibitors and 150000 square meters of exhibition area, they welcomed customers at home and abroad through online and offline linkage.

Under the influence of the epidemic, it is rare for the two major exhibitions to be held smoothly after the extension. On the premise of doing a good job in epidemic prevention measures, the two exhibitions take a variety of innovations to improve the effectiveness of the exhibition as much as possible. At the same time, at the opening ceremony of the exhibition, the awarding ceremony of the 8th Dragon furniture (International) design competition, the launching ceremony of "Hechuang Cup" home design competition and other activities were held, and the "outstanding merit award for the 20th anniversary of dragon home exhibition" was also awarded.

On the road of building a new highland of international furniture industry cluster, Longjiang is accelerating its pace.

At the opening ceremony. Xiong chengshe

820 exhibitors in five venues

The quality of the exhibition has been improved again

Longjia exhibition and material exhibition are usually held twice a year in spring and autumn. Today, Longjia exhibition has become one of the five major international professional furniture exhibitions in China, and the materials exhibition is known as the "wind vane" of China's furniture materials industry. Each of the two exhibitions attracts more than 100000 businessmen at home and abroad to purchase.

The two major exhibitions this autumn were postponed due to the impact of the epidemic. This exhibition implements the reservation system. Each venue can receive up to 3000 customers per day and 500 people per hour. The reporter saw at the exhibition site that although the total passenger flow has decreased compared with previous sessions, the site is in good order and the quality of exhibitors has been further improved.

Behind the improvement of the exhibition quality is the improvement of the influence accumulated by Longjia exhibition in the past 20 years and the strength of Longjiang furniture industry cluster. It is understood that in the early stage of attracting investment, Longjia exhibition comprehensively evaluated the scale, market positioning, independent development ability and enterprise development planning of the intended exhibitors to ensure the quality of the introduced enterprises, and resolutely eliminated the enterprises with low evaluation in all aspects. In addition, we will strengthen the adjustment of booths, give high-quality booths, advertising and other resources to high-quality enterprises, and increase the introduction of competitive, innovative and potential enterprises.

At the opening ceremony, Tan Guangzhao, permanent president of Shunde Furniture Association and chairman of Foshan Qianjin Exhibition Center Co., Ltd., was awarded the "outstanding merit award for the 20th anniversary of Longjia Exhibition". In 1997, he invested nearly 100 million yuan alone to build Foshan Qianjin Exhibition Center. Since 2001, Qianjin Exhibition Center has served as the main venue of the 41st Longjia exhibition and made positive contributions to the development of the whole furniture industry.

Key appearances of two design competitions

Boost the new development of the industry

As an important stage of furniture industry, the two exhibitions are also windows to observe the new trends of industry and regional development.

Furniture design is one of the important highlights. "Mr. Longjiang furniture is paying more attention to original design and scientific and technological innovation." Tu Qi, Deputy Secretary General of China Furniture Association, who continues to pay attention to Longjiang furniture industry, said.

At the opening ceremony, the award ceremony of "Xingrui Award" of Dragon furniture (International) design competition was held. As a bright business card of Longjiang furniture design, the Longjiang furniture (International) design competition has been held for the eighth time. This competition has connected nearly 200 design colleges and universities and more than 500 design institutions around the world, and promoted Shunde furniture and Longjiang intelligent manufacturing to nearly 10000 designers in the world in the United States, Germany, Italy, Japan, South Korea and other countries, A total of 2163 entries were received.

Guangdong home design Valley "Hechuang Cup" home design competition was also launched at the scene. It is understood that with the theme of "designing a better life", the competition will open two tracks: the living room and dining room home product design group and the patchwork creative group, covering the two fields of furniture product innovation and auxiliary material creativity. It aims to gather home design leaders, promote Shunde design and improve the design level of Longjiang.

Sun Chungang, deputy secretary of the Party committee and mayor of Longjiang Town, said that Longjiang will make good use of the opportunity of provincial and urban areas to jointly build Shunde high-end equipment industry base in Longjiang, fully implement the "ten revitalization" and "ten strengthening" of Longjiang furniture, promote the high-end development of Longjiang furniture industry and build a global high-end furniture industry center with a first-class urban environment and business environment, Build a "world-class furniture industry cluster".

Longjiang furniture not only represents Longjiang, but also represents Shunde and Foshan. Zhang Fan, deputy head of Shunde District, said that Shunde will continue to support Longjiang furniture to seize opportunities, create opportunities, constantly strengthen regional brands, strengthen the strength of "dragon" furniture and build a global high-end furniture industry center. Xu Guo, vice mayor of Foshan City, expressed the hope that Longjiang will continue to explore and innovate and forge ahead. The two exhibitions will give play to greater comprehensive benefits, and become a booster meeting to drive regional economic growth, a driving meeting to lead the domestic furniture industry and a development meeting for the international furniture market.